Clever Tips Learned from Game of Thrones
There's no dispute: HBO's Game of Thrones is marketing gold. Not only is the production value, artistic vision, character development and all around great storytelling capturing hearts and minds and increasing its fandom season after season, but it is stepping up its marketing game as well. Here are some clever tips gleaned from the fantastical land of dragons, deathmongers, and dynasties:
1. Game of Thrones captures hearts, minds, and imaginations with clever plot twists, powerful character development, and a story arc that keeps fans guessing. Building suspense through pre-season social media, live events, and marketing campaigns (over 17M on social media alone) is a case study in building a community for an entertainment product season after season.
"Fandom" meetups and events are clever ways to build the show's popularity. (Image: J. Dennehy)
2. Notable and quotable: HBO's marketing team regularly shares a kingdom's worth of stunningly beautiful social media visuals, quotes and content on its website: avatars, screensavers, desktop wallpapers, iPhone wallpapers, "House" wallpapers (Arryn, Baratheon, Greyjoy, Lannister, Stark etc. specific graphics), quotes and social profile pictures, Twitter backgrounds, and graphics for all social platforms you can think of. Well done, House HBO.
Stunning visuals shared for free build loyalty and community. (Image: HBO.com)
3. Clever marketing: from this ad campaign superimposing a dragon's shadow over faux articles to "Game of Jones" - a "Late Night" segment showcasing reactions to the show by the inimitable comedienne and uberfan Leslie Jones alongside "Late Night" host Seth Meyers. Watch the episodes here; playlist here.
Two pals watch their favorite show - with special guest Kenan Thompson! " Subscribe to Late Night: http://bit.ly/LateNightSeth " Get more Late Night with Seth Meyers: http://www.nbc.com/late-night-with-seth-meyers/ " Watch Late Night with Seth Meyers Weeknights 12:35/11:35c on NBC.
What do YOU love about Game of Thrones marketing?
